An editorial e-commerce experience for bespoke jewelry
Independent jewelers compete with fast-fashion imitations online. RadEl needed a storefront that felt as considered as the pieces themselves, a place where craftsmanship reads before pricing.
A magazine-style Shopify theme with a hand-built product configurator, 3D gem previews, and editorial product stories. Every interaction reinforces the atelier narrative.
On-site atelier visit, mood boarding, and editorial direction workshop.
Shopify theme wireframes, 3D viewer proof-of-concept, and visual identity refinement.
Custom Liquid theme, Three.js product viewer, configurator, and checkout integration.
Product photography direction, editorial copywriting, and staged go-live.
Three.js viewer for rings, pendants, and bracelets with real-time material swaps.
Long-form product pages with the story behind each collection.
In-store or virtual consultation scheduler integrated with the atelier calendar.
Guided configurator for bespoke commissions with transparent pricing.
Save-for-later, shareable lookbooks, gift-from-registry.
Multi-currency checkout with local payment methods.
Stable e-commerce backbone for orders, payments, and inventory.
Custom editorial theme tailored to the atelier's voice.
Precise, choreographed motion for luxurious page transitions.
Real-time 3D previews of jewelry with material swaps.
Shared design language for campaigns, storefront, and social.
The site finally matches the quality of what we make. Our average order value doubled in the first quarter.
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